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Experience Marketing examines a new and exciting concept that is of interest to academics and marketing practitioners who have come to realize that understanding how consumers experience brands, and how to provide appealing brand experiences for them, is critical for differentiating their offerings in a competitive marketplace. Understanding consumer experiences is a core task for consumer research, but consumer and marketing research on experience is still emerging. Experience Marketing reviews and discusses experience research conducted in various disciplines and in sub-disciplines of marketing. The author begins with an exploration of the experience concept itself. What do we mean by "experience"? What are consumer experiences? How are they different from other established constructs in our field? Next, this monograph reviews the key concepts of experience marketing and provides empirical research findings that shed light on consumer insights on experiences. It also examines the strategic management and marketing literature on customer experience and the practical frameworks for managing experiences. Finally, it explores an exciting emerging area of research-the interface of consumer experience and happiness.

• Sales Rank: #10178004 in Books
• Brand: Brand: Now Publishers Inc
• Published on: 2011-05-03
• Original language: English
• Number of items: 1
• Dimensions: 9.21" h x .15" w x 6.14" l, .26 pounds
• Binding: Paperback
• 74 pages

Features

• Used Book in Good Condition

About the Author
Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia University, the director of the Center on Global Brand Leadership, and CEO of the EX Group. He is a frequent keynote speaker at conferences worldwide and has appeared on the BBC, CNBC, CNN, and "The Daily Show". Schmitt has written for "The New York Times", "The Asian Wall Street Journal", and "Financial Times", and is also the author of several books including "Big Think Strategy", "Customer Experience Management", and "Experiential Marketing", which have been translated into more than 20 languages. He lives in New York City.

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[M781.Ebook] Download PDF Funny Money (Tony Valentine Series Book 2), by James Swain

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When last we saw Tony Valentine -- former cop, lifelong misanthrope, and legendary catcher of casino cheats -- he was just coming up for air after a close brush with the afterlife in his first outing, the acclaimed Grift Sense.

This time around, it's personal. Tony Valentine's ex-partner Doyle Flanagan has been blown to pieces by a car bomb. Shortly before his death, Doyle had been filling Valentine in on the details of his latest, most baffling case -- an impressive $6 million blackjack scam at Atlantic City's legendary Bombay casino.

Valentine determines that the only way to bring his friend's killers to justice is to crack the Bombay heist himself. But standing between Valentine and his goal is a head-spinning assortment of ruthless gangsters, crooked croupiers, eccentric millionaires, and Croatians with bad haircuts. His only ally: an irresistibly enigmatic female wrestler.

With diamond-hard prose, triple-crossing plot twists, and a deliciously noir-inflected atmosphere, Funny Money finds James Swain more than living up to his promise as a razor-sharp storyteller with unlimited surprises up his sleeve.

• Sales Rank: #199460 in eBooks
• Published on: 2010-05-11
• Released on: 2010-05-11
• Format: Kindle eBook

Amazon.com Review
"I can sense when things aren't right on a casino floor and I just take it from there," says Tony Valentine, the cop turned casino consultant who--all boasting aside--finds himself stumped more often than not in Funny Money. James Swain's smartly plotted, often humorous sequel to Grift Sense sends the 62-year-old Valentine back to his hometown, Atlantic City, where his former police partner, Doyle Flanagan, has been blown up in his car at a McDonald's. Is this murder linked to Flanagan's investigation of a $6 million blackjack hustle at the city's giant Bombay casino, allegedly perpetrated by a gang of badly coifed Croatians? Meanwhile, Valentine will have to face down thugs who are putting the squeeze on his flaky son, try to appease the Bombay's much-despised owner, and win the help--and heart--of a no-nonsense woman wrestler with a nasty attitude.

Like his debut novel, Funny Money is distinguished by Swain's knowledge of gambling scams from card counting to the judicious application of a "monkey's paw" on a slot machine. Less even is this book's character development. Valentine is expertly drawn, and the relationship between him and his late-blooming son is both convincing and heartwarming. But some secondary players are about as thinly realized as a poker chip, and Swain's too-convenient use of violence as a plot propellant threatens to undermine his story's credibility. All in all, though, Funny Money is a safe bet. --J. Kingston Pierce

From Publishers Weekly
The same warmth, honesty and inside expertise that made Grift Sense (2001) a memorable crime debut is back in spades in Swain's second book about ex-cop Tony Valentine, who advises gambling casinos on how to spot and stop cheaters. Swain might not be a Leonard or even a Hiaasen when it comes to a seamless writing style, but he makes up for it with insights into his characters' behavior that inevitably ring true. Tony's relationship with his hapless son, Gerry, is letter-perfect: a father's natural love warring at every turn with a hard man's distaste for weakness. No matter how often Gerry screws up, Tony finds some way to help him. This same ambivalence colors Tony's dealings with Archie Tanner, the brutal, bullying fixer who runs a vast Taj Mahal-like casino in Atlantic City and who now wants to buy his way into Florida's gambling industry. When Tony's ex-partner and lifelong friend Doyle Flanagan is killed while looking for a strange band of shabby Croatian math geniuses who are ripping off Tanner's blackjack operation, Valentine takes over the investigation. But it's not really revenge or the $1,000-a-day fee that motivates him: it's a weird but finally totally logical belief that the gambling business which preys on human weakness should at least be clean and honest. Stretching that analogy only a little, Swain makes Tony his Don Quixote tilting at blackjack tables and slot machines instead of windmills.
Copyright 2002 Cahners Business Information, Inc.

From Library Journal
Former policeman Tony Valentine (Grift Sense) operates a gambling casino protection service out of his Florida home. When his former partner and best friend now a PI is murdered in Atlantic City, Tony vows vengeance on the "European," the elusive and resourceful scam artist his friend was investigating. Tony contacts the casino, which has been bilked of $6 million, and goes to work with surveillance tapes and his own personal network of contacts. Though hampered at times by his adversarial son, Mafia types, and others, Tony wins his game. A smooth narrative, credible situations, and a nervy plot make this second Tony Valentine mystery a highly recommended choice for most mystery collections.
Copyright 2002 Cahners Business Information, Inc.

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0 of 0 people found the following review helpful.
Five Stars
By Michael Andriolo
Great read.

9 of 9 people found the following review helpful.
Funny Money pushes Swain Higher
By Michael Hatch
Swain clearly has hit on a fresh topic in mystery novels. Grift Sense was very good. Funny Money is better. Like a fine well aged wine, Tony Valentine is both smooth and complex. His determination is inspiring and draws you in. Swain brings us through a labrynth of twisting scenarios making the book a very fun read. The relationship between Tony and his son is classic.
Swains descriptions of the emotions between them paints a clear picture in your mind putting you right there with them.
Read both Grift Sense and Funny Money and you get the sense that Jim Swain is well on his way to becoming big in the mystery catagory. I loved the story line and the fact that I couldn't put this book down. It's very intriguing to read about gambling scams. Makes you wonder just how much of it is based on actual similar events.
I suspect quite a bit. I can't wait for Book 3.

6 of 6 people found the following review helpful.
Hugely entertaining
By Charlotte Vale-Allen
Swain's Grift Sense was pure pleasure and, happily, he's followed up with a royal flush. The writing is lean, the characters are fully developed (even the dog) and hero Valentine is a believable and sympathetic fellow. Any book that entertains as well as informs is one well worth the cover price. The author's seemingly limitless knowledge of gambling scams makes for fascinating reading. Add to this a hero of sixty-two with a sense of chivalry and a good heart, as well as a fully functioning conscience, and you've got a solid series working. From white-haired neighbor Mabel who takes to her new job as Tony's assistant with believable mental agility to wrestler-love interest Kat, to a trio of hapless inept thugs, the entertainment factor is one hundred percent. Superior plotting skill and great narrative drive make Swain someone to watch.
Very highly recommended.

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A Thunk is a beguiling question about everyday things that stops you in your tracks and helps you start to look at the world in a whole new light. The author guides you through the origins and uses of Thunks and demonstrates how this powerful little book can develop philosophical thinking for all ages ... remember there are no right or wrong answers to these questions. How liberating is that ...? Winner of The Author's Licensing and Collecting Society Award for Educational Writing by the Society of Authors.

• Sales Rank: #1316392 in eBooks
• Published on: 2007-03-15
• Released on: 2007-03-15
• Format: Kindle eBook

About the Author
Founder and Managing Director of aptly named Independent Thinking Ltd, Ian Gilbert is the author of the bestselling Essential Motivation in the Classroom. He set up Independent Thinking Ltd to "enrich the lives of young people by changing the way they think". He has worked with thousands of young people, teachers, parents and governors both in the UK and abroad.

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1 of 1 people found the following review helpful.
Outstanding way to get you your kids (at home or in class) thinking
By Daniel
This book is small but packs tonnes of power. If you want to have deeply critical and creative conversations get this book! My 7-year-old has been picking it up independently, but as a teacher it has informed lessons with 18-year-olds. Great stuff.

1 of 1 people found the following review helpful.
Some great thinking questions for all ages, children and adults alike!
By Heather Westwood
This book summarises the possibilities and the wide range of ideas that provoke 'thinking'! It's allows for the development of open mindedness, but also encourages children to articulate their thinking so that others can understand and reason with them. Good for adults too.

1 of 1 people found the following review helpful.
Thunk it up.
By Big.Ted52
This book is an absolute treasure to use with adolescents to stimulate discussion around the wonderful thunks contained within. One of my juniors came up with this one, " Are you bad if you don't know you are bad?"

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Exprimé en toute simplicité, le leadership consiste à influencer les gens afin d'atteindre un quelconque objectif qui a de l'importance pour le chef, le groupe et l'organisation. C'est l'élément humain qui permet aux chefs de diriger, de motiver et d'inspirer les troupes, surtout en temps de crise, lorsque la situatioin est chaotique et complexe et que les directives, les déclarations officielles et les communiqués ne produisent guère d'effet sur les subalternes gelés, épuisés et tendus. Un bon leadership incite les subordonnés à aller au-delà du devoir d'obéissance et à se dévouer pour la réussite de la mission, d'une manière qui contribue à maximiser leur plein potentiel. Le Précis de leadership militaire est un manuel concret et compréhensif qui identifie, décrit, et explique tous les concepts, thèmes et idées qui s'appliquent directement ou indirectement au leadership militaire. Ce livre est un sommaire compréhensif qui a comme point de mire plusieurs sujets dont la cohésion, le commandement, l'intelligence culturelle, la discipline, la peur et la confiance. Ce précis offre une assistance à qui veut mieux comprendre la théorie et l'application du leadership militaire.

• Sales Rank: #11041109 in Books
• Brand: Brand: Dundurn
• Published on: 2008-09-08
• Original language: French
• Number of items: 1
• Dimensions: 9.05" h x 1.35" w x 6.07" l, 1.85 pounds
• Binding: Paperback
• 632 pages

Features

• Used Book in Good Condition

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Exprimé en toute simplicité, le leadership consiste à influencer les gens afin d'atteindre un quelconque objectif qui a de l'importance pour le chef, le groupe et l'organisation. C'est l'élément humain qui permet aux chefs de diriger, de motiver et d'inspirer les troupes, surtout en temps de crise, lorsque la situatioin est chaotique et complexe et que les directives, les déclarations officielles et les communiqués ne produisent guère d'effet sur les subalternes gelés, épuisés et tendus. Un bon leadership incite les subordonnés à aller au-delà du devoir d'obéissance et à se dévouer pour la réussite de la mission, d'une manière qui contribue à maximiser leur plein potentiel. Le Précis de leadership militaire est un manuel concret et compréhensif qui identifie, décrit, et explique tous les concepts, thèmes et idées qui s'appliquent directement ou indirectement au leadership militaire. Ce livre est un sommaire compréhensif qui a comme point de mire plusieurs sujets dont la cohésion, le commandement, l'intelligence culturelle, la discipline, la peur et la confiance. Ce précis offre une assistance à qui veut mieux comprendre la théorie et l'application du leadership militaire.

About the Author

Le Colonel Bernd Horn, Ph.D., est actuellement commandant adjoint du Commandement -- Forces d'opérations spéciales du Canada et ancien directeur de l'Institut de leadership des Forces canadiennes. M. Horn est également professeur adjoint d'histoire au College Militaire Royal du Canada.

Monsieur Robert W. Walker, Ph.D., est professeur agrégé à l'Institut de leadership des Forces canadiennes et est spécialisé en recherche sur le leadership, les capacités du leader et les stratégies au développement du leader.

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What makes Calvary Chapel distinctive? Pastor Chuck Smith explains a unique and strong emphasis on teaching the Word of God, as well as the gifts and ministry of the Holy Spirit. In this book Pastor Chuck teaches the call to the ministry, church government, the rapture of the church and the priority of studying the Word of God.

• Sales Rank: #690683 in Books
• Published on: 2009
• Binding: Paperback
• 144 pages

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0 of 0 people found the following review helpful.
Five Stars
By Bob
Excellent.

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Captivating true accounts of the paranormal from all over the world

Do you believe in ghosts? From incubi in Sumatra to exorcism in Sudan to spirits in our own backyard, The Dead Roam the Earth explores the fascinating variety—and uncanny similarity—of supernatural encounters in every corner of the planet, providing chilling accounts of real-life ghost sightings, haunted places, poltergeists, possessions, Mothmen, demons, witchcraft, ritualistic killings, and much more.

Could so many people in so many places just be imagining things? In addition to its wealth of testimonials from ordinary people witnessing extraordinary things, this engrossing book presents the latest scientific attempts to make sense of the supernatural—including how electronic equipment has revolutionized spiritual communication—and finds the devil in the details.

• Sales Rank: #1176660 in Books
• Brand: Unknown
• Published on: 2012-09-25
• Released on: 2012-09-25
• Original language: English
• Number of items: 1
• Dimensions: 8.35" h x .79" w x 5.49" l, .50 pounds
• Binding: Paperback
• 304 pages

Features

• The Dead Roam the Earth: True Stories of the Paranormal from Around the World

About the Author
Alasdair Wickham is the author of four novels. After his parents' death, he went to live in his grandparents' house, which was haunted, and he has been researching the paranormal for the last thirty-five years. He lives in the United Kingdom.

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2 of 2 people found the following review helpful.
Interesting Read
By Amazon Customer
I found this book a very interesting starting point for getting into stories of the paranormal. It was also a quick read. I read it over the weekend. Very good.

11 of 17 people found the following review helpful.
GLARING mistake...
By Juan J.
I have not read this book entirely, but was initially very interested in it. I started reading through it at the local B&N when I came upon a page where he writes about sightings of small gnomes in Argentina, and mentions amateur video taken by some teens of a gnome crossing a street.

*sigh* I know what video he's talking about. It's a viral video created by Travelocity. Their mascot is a gnome who travels the globe. If THAT somehow got past the author, I can't trust what other mistakes might be in the rest of the book.

0 of 1 people found the following review helpful.
Don't accept it as truth without doing research on it first
By A Book Obsession..
The Dead Roam the Earth: True Stories of the Paranormal from Around the World by Alasdair Wickham includes tales of ghosts, monsters, poltergeists, witchcraft, and other paranormal phenomenon. While this may be categorized as a novel, it's more of a reference text, and it would be best enjoyed when one is looking for information about these subjects, rather than a fictional text. Whether or not the reader believes in the supernatural, the book presents information in a format that makes it easy to pick up and put down without losing your place.

It should be noted that some of the material has been collected in other forms, such as sections on curses and film sets, which anyone watching late night television has seen around Halloween. In addition, it's hard to draw conclusions about the supernatural, especially when there are only a few accounts of events, and to make snap judgements comes across as reaching for straws at times.

There's no denying that there are many things in this world that are difficult to explain, and if a reader is seeking a book that offers alternative explanations, they will find something of interest in this book. Just don't accept it as truth without doing research on it first.

(Reviewed for A Book Obsession..)

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Numa época em que a saúde se tornou uma das maiores preocupações do ser humano, são poucos os que conseguem levar uma vida plena. De um lado, o ritmo de vida frenético facilita o aparecimento de distúrbios como a depressão e insônia. De outro, a alimentação desregrada envia para dentro do organismo conservantes, hormônios e pesticidas. Então nos tratamos com remédios, o que acaba intoxicando o corpo e tornando-o cada vez mais frágil. Como sair desse círculo vicioso? Ilan Segre mostra neste livro que a saúde está ao alcance de todos. Usando um discurso crítico e partindo de sua longa experiência com ioga, ayurveda e naturopatia, o autor alinha essas três ciências à sua formação de psicólogo e propõe um novo caminho para aqueles que almejam o bem-estar físico e mental. Além disso, analisa casos de pacientes que atendeu na Índia utilizando sua abordagem integrada e mostra que a terapia integrativa é capaz de curar moléstias e aliviar sintomas de doenças graves como esclerose múltipla.

• Sales Rank: #2638005 in eBooks
• Published on: 2012-11-12
• Released on: 2013-03-27
• Format: Kindle eBook

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